Both online and offline media businesses most often base their monetization on advertising. It means that conversion rates and other ads efficiency metrics are vitally important for it. Big Data can be used to:
Marketing and Advertising
Marketing is close to the previous industry in many terms. That’s why Big Data dominates here, too. It uses to:
Insurance
The insurance industry is dependent on data during all its history. Thanks to Big Data, the golden era has begun here.
Retail, Wholesale, and eCommerce
These business domains are the most developed and digitized comparing with others. And Big Data is a set of tools that can help to make them even better.
Logistics
For the transportation and logistics sector, Big Data is a source of significant improvements, too.